Define Content
Content is the most
important factor of your website, all other aspects provide a secondary
role.
"Give
visitors the information they're looking for ... Provide high-quality
content on your pages, especially the homepage. This is the
most
important thing to do. If your pages contain useful information,
their content will attract many visitors and entice webmasters to link
to your site. In creating a helpful, information-rich site,
write
pages that clearly and accurately describe your topic."
-Google:
Steps to a Google-Friendly Site
Defining
your target audience takes time, but the powerful results make the
effort worthwhile for then it's easier to develop the right message and
creaet the content that will resonate with them.
Content
creation is one of the most important aspects of growing your online
presence and attracting new customers. The more targeted your
content, the more likely are the levels of engagement.