Define Content

Define Content

 
Content is the most important factor of your website, all other aspects provide a secondary role.

"Give visitors the information they're looking for ... Provide high-quality content on your pages, especially the homepage.  This is the most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.  In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic."
-Google: Steps to a Google-Friendly Site

Defining your target audience takes time, but the powerful results make the effort worthwhile for then it's easier to develop the right message and creaet the content that will resonate with them. 

Content creation is one of the most important aspects of growing your online presence and attracting new customers.  The more targeted your content, the more likely are the levels of engagement.